Australia’s largest digital sports and gaming network, Interplay Media, has today announced a partnership with global games media business, Network N, to become their sales partner across New Zealand and the wider APAC region.

Based in the UK, Network N is responsible for over 100 owned and partner sites, including some of the leading PC, Xbox and Playstation sites in the world including
PCGamesN,
TrueAchievements,
PSNprofiles and
FUTWIZ.

Interplay Media will manage advertising sales for Network N sites in New Zealand and across Asia Pacific as the company ramps up its business across the region.

Andrew Church, global advertising director of Network N, said: “Interplay Media specialises in digital sport and gaming advertising and their deep knowledge and experience of digital ad campaigns means they’ll be a perfect partner for us. We’re excited to partner with them, as we look to expand our presence and revenue growth across APAC.”

James Spinks, managing director of Interplay Media, said “The gaming industry worldwide is now worth more than Hollywood, so we’re delighted to be able to roll into our network over 100 gaming sites. The partnership with Network N will see our gaming audience expand beyond 1.5 million users per month.”

Started in 2011, Interplay Media works with sport, gaming and lifestyle publishers to grow their traffic, advertisers and revenue. It represents more than 250 media properties, including Activision Blizzard, Under Armour Connected Fitness, Croc Media, Zero Tackle, Bigfooty and the National Basketball League.